Advisory ALPha, LLC (Holland)


Advisory ALPha, LLC is a large advisory firm based in Holland. It manages $576.91 million of regulatory assets for 5,191 client accounts. It has been registered with the SEC as an adviser since 2011 and has operated in the jurisdictions of Arizona, Arkansas, California, and 18 other states.

Advisory ALPha provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Advisory ALPha: assets under management

The assets under management (AUM) of Advisory ALPha, LLC is $576.91 million. The firm's AUM has grown by 849% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $573.89 million in discretionary accounts and $3.02 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $110.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.02 million.

Investments

The firm invests in exchange traded securities the most. They account for 81% of the total AUM. The second-largest asset type is investment and business development companies, which make up 10% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Advisory ALPha, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Advisory ALPha serves?

The firm provides services to individuals and other investment advisers. The largest group of clients of Advisory ALPha is other investment advisers with 2,919 clients and $418.49 million of assets under management. Among the 9 most similar advisory firms, Advisory ALPha has the highest percentage of other investment advisers out of all clients.

The amount of regulatory assets under management is $576.91 million for 3,263 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Advisory ALPha doesn't advise any private funds.

Careers at Advisory ALPha, LLC

The company employs 28 people that are either part- or full-time employees. 79 percent of the employees work as investment advisers or researchers. 22 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Steve Mark Osterink Managing member/chief compliance officer 1 Jun 2011 75% - 100% 4994816
Steven Mark Osterink Control person 1 Sep 2011 Other 1019935
Janine Lee Osterink Chief compliance officer 1 Jan 2018 75% - 100% 6141796
Katie Lyn Koeman Chief compliance officer 1 Apr 2019 Other 4415696

Based in Holland

The principal office where Advisory ALPha, LLC performs its advisory services is located at 148 S. River Avenue, Holland, MI 49423, which is also the mailing address of the firm. An additional office of the firm is in Pebble Beach, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866-530-1400 or by fax 616-530-1900. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at advisoryalpha.com.