Bernicke Wealth Management, Ltd. (Altoona)

Name: Bernicke Wealth Management, Ltd.
Address: 1565 Bluestem Blvd., Altoona, WI, 54720
Telephone: (715) 832-1173

Bernicke Wealth Management, Ltd. is a large advisory firm based in Altoona. It manages $268.68 million of regulatory assets for 1,579 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Arizona, California, Florida, and 6 other states.

Bernicke Wealth Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bernicke Wealth Management: assets under management

The assets under management (AUM) of Bernicke Wealth Management, Ltd. is $268.68 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 55% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $268.68 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $170.16 thousand each.

Bernicke Wealth Management has custody of $86.56 million in cash and securities for 264 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 88% of the total AUM. The second-largest asset type is exchange traded securities, which make up 8% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bernicke Wealth Management, Ltd. for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bernicke Wealth Management serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Bernicke Wealth Management is individuals with 555 clients and $144.61 million of assets under management. Among the 13 most similar advisory firms, Bernicke Wealth Management has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $240.02 million for 641 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Bernicke Wealth Management doesn't advise any private funds.

Careers at Bernicke Wealth Management, Ltd.

The company employs 23 people that are either part- or full-time employees. 43 percent of the employees work as investment advisers or researchers. 10 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Karlyn Renee Etheridge joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ty Alan Bernicke	Chief executive officer	1 Oct 2012	75% - 100%	2936490
Karlyn Renee Etheridge	Chief compliance officer	1 Oct 2012	Other	5233299
Michael Gregory Brahmer	Chief operations officer	1 Oct 2012	Other	4917470

Based in Altoona

The principal office where Bernicke Wealth Management, Ltd. performs its advisory services is located at 1565 Bluestem Blvd., Altoona, WI 54720, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (715) 832-1173 or by fax (715) 832-1933. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at bernicke.com.