Sentry Advisors, LLC (San Francisco)

Sentry Advisors, LLC is a large advisory firm based in San Francisco. It manages $1.39 billion of regulatory assets for 411 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Arizona, California, Colorado, and 9 other states.

Sentry Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sentry Advisors: assets under management

The assets under management (AUM) of Sentry Advisors, LLC is $1.39 billion. The firm's AUM has grown by 225% since the beginning of its operation, and $1.13 million of the total AUM is attributable to clients outside of the United States.

The firm manages $190.55 million in discretionary accounts and $1.2 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.61 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $4.08 million.

Sentry Advisors has custody of $47.16 million in cash and securities for 62 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 71% of the total AUM. The second-largest asset type is investment and business development companies, which make up 12% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Sentry Advisors, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sentry Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Sentry Advisors is high net worth individuals with 84 clients and $1.38 billion of assets under management. Among the 8 most similar advisory firms, Sentry Advisors has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.39 billion for 96 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Sentry Advisors doesn't advise any private funds.

Careers at Sentry Advisors, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Julie Therese Meissner	Cco	1 Dec 2014	Other	3020668
Leon Arthur Root	Cfo	1 Dec 2014	Other	2731496
Gregory Sutton Powell	Managing member	1 Jan 2015	50% - 75%	2361930
Alexander Hixon Flagg	Managing member	1 Jan 2015	50% - 75%	2145450
Elizabeth A Ly	Chief compliance officer	1 Mar 2018	Other	4142484

Based in San Francisco

The principal office where Sentry Advisors, LLC performs its advisory services is located at 100 Pine Street, San Francisco, CA 94111, which is also the mailing address of the firm. An additional office of the firm is in Issaquah, WA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-229-9070 or by fax 415-434-8043. The normal business hours are 6:00 a.m. to 3:00 p.m. on Monday - Friday.