Matrix Planning Inc (Santa Monica)

Matrix Planning Inc is a large advisory firm based in Santa Monica. It manages $108.03 million of regulatory assets for 121 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

Matrix Planning provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Matrix Planning: assets under management

The assets under management (AUM) of Matrix Planning Inc is $108.03 million. The firm's AUM has grown by 20% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $62.12 million in discretionary accounts and $45.91 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $510.11 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 52% of the total AUM. The second-largest asset type is pooled investment vehicles, which make up 21% of the firm’s portfolio. Investments in non-exchange traded securities form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Matrix Planning Inc for their services and products based on hourly charges and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Roberta Jean Smith serves?

The firm provides services to high net worth individuals and pooled investment vehicles. The largest group of clients of Roberta Jean Smith is high net worth individuals with 20 clients and $104.96 million of assets under management. Among the 3 most similar advisory firms, Matrix Planning has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $108.03 million for 21 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Matrix Planning also advises several private funds. Namely, one real estate fund. The minimum investment commitment required of non-related persons is $1,000 for each fund.

Careers at Matrix Planning Inc

The company employs 3 people that are either part- or full-time employees. 33 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Roberta Jean Smith has been acting as President since 1 Apr 1986. Shawn Anthony Smith joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Roberta Jean Smith	President/chief compliance officer	1 Apr 1986	75% - 100%	1066837
Shawn Anthony Smith	Shareholder	1 Jan 2000	Other	4394326
Shawn Anthony Smith	Chief compliance officer	1 Oct 2004	Other	4394326

Based in Santa Monica

The principal office where Matrix Planning Inc performs its advisory services is located at 3015 Main Street, Santa Monica, CA 90405, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 310-399-0457 or by fax 310-399-0625. The normal business hours are 9am to 6pm mon. - thurs., 1pm-5pm fri. on Monday - Friday.