Northlanding Financial Partners, LLC (Rochester)

Northlanding Financial Partners provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Northlanding Financial Partners: assets under management

The assets under management (AUM) of Northlanding Financial Partners, LLC is $266.98 million. The firm's AUM has grown by 464% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $261.19 million in discretionary accounts and $5.79 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $213.57 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $170.38 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 66% of the total AUM. The second-largest asset type is investment and business development companies, which make up 28% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Northlanding Financial Partners, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Northlanding Financial Partners serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Northlanding Financial Partners is high net worth individuals with 83 clients and $137.33 million of assets under management. Among the 13 most similar advisory firms, Northlanding Financial Partners has the 6th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $266.98 million for 599 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Northlanding Financial Partners doesn't advise any private funds.

Careers at Northlanding Financial Partners, LLC

The company employs 12 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Based in Rochester

The principal office where Northlanding Financial Partners, LLC performs its advisory services is located at 90 Linden Oaks, Rochester, NY 14625, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 585-497-5000. The normal business hours are 8:30 - 5:00 on Monday - Friday. You can find more information about the New York firm at northlandingfp.com.

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