Personal Financial Planning, Inc. (Deerfield)

Personal Financial Planning, Inc. is a large advisory firm based in Deerfield. It manages $655.4 million of regulatory assets for 100 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdictions of California, Florida, Illinois, and 4 other states.

Personal Financial Planning provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for more than 50 clients. On top of advisory services, the firm also engages as tax return preparation.

Personal Financial Planning: assets under management

The assets under management (AUM) of Personal Financial Planning, Inc. is $655.4 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 2219% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $655.4 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $6.55 million each.

Personal Financial Planning has custody of $25.5 million in cash and securities for 7 clients in total and acts as a qualified custodian.

Investments

The firm invests in pooled investment vehicles the most. They account for 73% of the total AUM. The second-largest asset type is exchange traded securities, which make up 20% of the firm’s portfolio. Investments in non-exchange traded securities form 5% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Personal Financial Planning, Inc. for their services and products based on fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Personal Financial Planning serves?

The only and largest group of clients of Personal Financial Planning is high net worth individuals with 100 clients and $655.4 million of assets under management. Among the 6 most similar advisory firms, Personal Financial Planning has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $655.4 million for 100 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Personal Financial Planning doesn't advise any private funds.

Careers at Personal Financial Planning, Inc.

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Marc Aaron Steinman	President & chief compliance officers)	1 May 1999	75% - 100%	1291437

Based in Deerfield

The principal office where Personal Financial Planning, Inc. performs its advisory services is located at 707 Lake Cook Road, Deerfield, IL 60015 4909, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 847-205-2590 or by fax 847-205-2591. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday.