Custom Diversification Fund Management LLC (San Francisco)


Custom Diversification Fund Management LLC is a large advisory firm based in San Francisco. It manages $60.5 million of regulatory assets for 2 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

Custom Diversification Fund Management provides pension consulting services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Custom Diversification Fund Management: assets under management

The assets under management (AUM) of Custom Diversification Fund Management LLC is $60.5 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -25% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $60.5 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $30.25 million each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Custom Diversification Fund Management LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Custom Diversification Fund Management LLC

Custom Diversification Fund Management LLC is owned by Bruce Jay Stone. William John Haggerty has been acting as President since 1 Apr 1995. Stuart Lawrence Pologe joined the executive team most recently as the Chief Operating Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Robert Charles Friese Chairman + president + secretary 1 Feb 1995 25% - 50% 4422678
Bruce Jay Stone Owner 1 Feb 1995 Other 1311626
Douglas Joe Engmann Director 1 Feb 1995 Other 1132831
Inc. Custom Diversification Fund Management Owner 1 Feb 1995 75% - 100% 94-3194075
Hambrecht & Quist California Owner 1 Feb 1995 Other 94-2856927
William John Haggerty Owner/director 1 Apr 1995 Other 1962764
Marshall Chittenden Turner Director 1 Dec 1997 Other 4423287
Robert Engel Nilssen Chief financial officer 1 Jun 1998 Other 4423308
Kent Colwell Director 1 Jan 2000 Other 3069915
Stuart Lawrence Pologe Chief operating officer 1 Mar 2000 Other 2194302

Based in San Francisco

The principal office where Custom Diversification Fund Management LLC performs its advisory services is located at 260 California Street, Suite 802, San Francisco, CA 94111, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-399-1818 or by fax 415-399-8989. The normal business hours are 9:00 am to 5:00 pm on Monday - Friday.