Sterling Financial Planning Inc (Sparta)

Name: Sterling Financial Planning Inc
Address: 60 Blue Heron Road, Suite 201, Sparta, NJ, 07871 2608
Telephone: 973-729-1234

Sterling Financial Planning Inc is a large advisory firm based in Sparta. It manages $422.15 million of regulatory assets for 1,308 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, Georgia, and 8 other states.

Sterling Financial Planning provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and advice on matters not involving securities.. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sterling Financial Planning: assets under management

The assets under management (AUM) of Sterling Financial Planning Inc is $422.15 million. The firm's AUM has grown by 18% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $122.69 million in discretionary accounts and $299.46 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $305.2 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $330.53 thousand.

Sterling Financial Planning has custody of $164.25 million in cash and securities for 235 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 77% of the total AUM. The second-largest asset type is exchange traded securities, which make up 16% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sterling Financial Planning Inc for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Barbara Jane King serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Barbara Jane King is high net worth individuals with 106 clients and $272.53 million of assets under management. Among the 9 most similar advisory firms, Sterling Financial Planning has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $422.15 million for 465 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Sterling Financial Planning doesn't advise any private funds.

Careers at Sterling Financial Planning Inc

The company employs 9 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Barbara Jane King has been acting as President since 1 Nov 1992. Sharon Madoi Nikaido joined the executive team most recently as the Senior Associate.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bruce Robert Tucker	President; chief compliance officer	1 Nov 1992	25% - 50%	1604559
Nicholas Anthony Nicolette	Treasurer	1 Nov 1992	25% - 50%	1029894
Barbara Jane King	President	1 Nov 1992	25% - 50%	729111
Stephen Walter Wescott	Secretary	1 Mar 1998	25% - 50%	1060943
Sharon Madoi Nikaido	Senior associate	1 Nov 2006	Other	2559484
Glen Andrew Thomas	Senior associate	1 Nov 2006	Other	1858079
Sharon Madoi Nikaido	Senior associate	1 Jul 2007	Other	2559484
Glen Andrew Thomas	Senior associate	1 Jul 2007	Other	1858079

Based in Sparta

The principal office where Sterling Financial Planning Inc performs its advisory services is located at 60 Blue Heron Road, Suite 201, Sparta, NJ 07871 2608, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 973-729-1234 or by fax 973-729-8079. The normal business hours are 9 am to 5 pm on Monday - Friday. You can find more information about the New York firm at sterlingadvice.com.