Lifestyle Planning Solutions, LLC (Alpharetta)

Name: Lifestyle Planning Solutions, LLC
Address: 2400 Lakeview Parkway, Alpharetta, GA, 30009
Telephone: 678-867-7050

Lifestyle Planning Solutions, LLC is a related adviser based in Alpharetta. It manages $6.08 million of regulatory assets for 94 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Arizona, Georgia, and Texas.

Lifestyle Planning Solutions provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lifestyle Planning Solutions: assets under management

The assets under management (AUM) of Lifestyle Planning Solutions, LLC is $6.08 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.

The firm manages $6.08 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $64.73 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 84% of the total AUM. The second-largest asset type is exchange traded securities, which make up 9% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lifestyle Planning Solutions, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lifestyle Planning Solutions serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Lifestyle Planning Solutions is individuals with 28 clients and $3.76 million of assets under management. Among the 4 most similar advisory firms, Lifestyle Planning Solutions has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $6.08 million for 32 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lifestyle Planning Solutions doesn't advise any private funds.

Careers at Lifestyle Planning Solutions, LLC

The company employs 13 people that are either part- or full-time employees. 46 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rick Lee Kent	Ceo & chief compliance officer	1 Sep 2018	Other	2871310
Llc Merit Financial Group	Owner	1 Oct 2018	75% - 100%	45-3686413

Indirect Owners

The SEC currently registers 4 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Llc Wisdom Theory Financial Holdings	Owner	1 Oct 2017	Other	82-2675802
Llc Financial Development Systems	Owner	1 Oct 2017	Other	45-4007536
Rick Lee Kent	Owner	1 Oct 2017	25% - 50%	2871310
Inc. Merit Financial	Owner	1 Oct 2018	50% - 75%	58-2294255

Based in Alpharetta

The principal office where Lifestyle Planning Solutions, LLC performs its advisory services is located at 2400 Lakeview Parkway, Alpharetta, GA 30009, which is also the mailing address of the firm. An additional office of the firm is in Frisco, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 678-867-7050 or by fax 678-867-7060. The normal business hours are 8:30 am to 4:30 pm on Monday - Friday. You can find more information about the New York firm at guidedcapitalwealth.com/ and its LinkedIn profile.