Prime Finance Advisor, L.P. (San Francisco)


Prime Finance Advisor, L.P. is a large advisory firm based in San Francisco. It manages $10.68 billion of regulatory assets for 57 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of California and Illinois.

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Prime Finance Advisor provides portfolio management for pooled investment vehicles and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Prime Finance Advisor: assets under management

The assets under management (AUM) of Prime Finance Advisor, L.P. is $10.68 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 153% since the beginning of its operation, and $21.87 million of the total AUM is attributable to clients outside of the United States.


The firm manages $10.68 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $187.44 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prime Finance Advisor, L.P. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Prime Finance Advisor serves?

The only and largest group of clients of Prime Finance Advisor is pooled investment vehicles with 57 clients and $10.68 billion of assets under management. Among the 9 most similar advisory firms, Prime Finance Advisor has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $10.68 billion for 57 clients. 2% of the firm’s clients are foreign persons or businesses.

Prime Finance Advisor also advises several private funds. Namely, three hedge funds, thirty one real estate funds, and one other private fund. The minimum investment commitment required of non-related persons is $100,000 for each fund.

Careers at Prime Finance Advisor, L.P.

The company employs 65 people that are either part- or full-time employees. 74 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Scott Grant Douglass Limited partner 1 Nov 2011 Other 2939218
Llc Prime Finance Advisor Gp General partner 1 Nov 2011 Other 45-3863102
John Richard Adair Principal 1 Feb 2012 Other 6027574
Daniel Henry James Member - prime residential advisor, llc (relying adviser) 1 Feb 2012 50% - 75% 6027571
Joshua Ross Frieman Chief compliance officer 1 Feb 2012 Other 6027941
John Clark Atwater Limited partner 1 Feb 2012 25% - 50% 1220073
Steven Andrew Gerstung Limited partner 1 Feb 2012 Other 2764268
Jon Wilder Brayshaw Limited partner 1 Feb 2012 Other 6027573
John Clark Atwater Limited partner 1 Jul 2012 25% - 50% 1220073
Daniel Henry James Limited partner 1 Jul 2012 25% - 50% 6027571
Scott Grant Douglass Limited partner 1 Jul 2012 Other 2939218
Steven Andrew Gerstung Limited partner 1 Jul 2012 Other 2764268
Jon Wilder Brayshaw Limited partner 1 Jul 2012 Other 6027573
Llc Prime Finance Advisor Gp General partner 1 Jul 2012 Other 45-3863102
L.P. Prime Finance Advisor Limited partner - prime finance advisor chicago, l.p. (relying adviser) 1 Jan 2017 75% - 100% 159971
Llc Prime Finance Advisor Gp General partner - prime finance advisor chicago, l.p. (relying adviser) 1 Jan 2017 Other 45-3863102

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
John Clark Atwater Member 1 Nov 2011 25% - 50% 1220073
Daniel Henry James Member 1 Nov 2011 25% - 50% 6027571
Scott Grant Douglass Member 1 Dec 2012 Other 2939218
Steven Andrew Gerstung Member 1 Dec 2012 Other 2764268
Jon Wilder Brayshaw Member 1 Dec 2012 Other 6027573

Based in San Francisco

The principal office where Prime Finance Advisor, L.P. performs its advisory services is located at 50 California Street, San Francisco, CA 94111, which is also the mailing address of the firm. An additional office of the firm is in Chicago, IL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-986-2415 or by fax 415-986-4518. The normal business hours are 9:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at prime-finance.com.