Kevin Bay Investments, LLC (Pewaukee)

Name: Kevin Bay Investments, LLC
Address: 285 Forest Grove Drive, Suite 105, Pewaukee, WI, 53072 9958
Telephone: (262) 691-2013

Kevin Bay Investments, LLC is a large advisory firm based in Pewaukee. It manages $128.22 million of regulatory assets for 664 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of Florida, Illinois, Minnesota, Texas, and Wisconsin.

Kevin Bay Investments provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Kevin Bay Investments: assets under management

The assets under management (AUM) of Kevin Bay Investments, LLC is $128.22 million. The firm's AUM has grown by 29% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $125.66 million in discretionary accounts and $2.56 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $194.83 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $134.67 thousand.

Kevin Bay Investments has custody of $6.93 million in cash and securities for 17 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 43% of the total AUM. The second-largest asset type is government bonds, which make up 43% of the firm’s portfolio. Investments in cash and cash equivalents form 11% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Kevin Bay Investments, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Kevin Bay Investments serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Kevin Bay Investments is individuals with 248 clients and $65.42 million of assets under management. Among the 9 most similar advisory firms, Kevin Bay Investments has the 4th highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $121.21 million for 302 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Kevin Bay Investments doesn't advise any private funds.

Careers at Kevin Bay Investments, LLC

The company employs 7 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jan Brian Cliff	Member / chief compliance officer	1 Aug 2007	Other	1661650
Jean Marie Ryan	Member / director of operations	1 Nov 2007	Other	2448882
Kevin John Bay	Managing member	1 Nov 2007	75% - 100%	1617238
Terry John Mezera	Chief financial officer	1 Aug 2012	Other	5808893

Based in Pewaukee

The principal office where Kevin Bay Investments, LLC performs its advisory services is located at 285 Forest Grove Drive, Suite 105, Pewaukee, WI 53072 9958, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (262) 691-2013 or by fax (262) 691-2014. The normal business hours are 8:30-3:30 on Monday - Friday. You can find more information about the New York firm at kevinbayinvestments.com.