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Tru/ALPha Capital Advisors LLC (Atlanta)


Tru/ALPha Capital Advisors LLC is a large advisory firm based in Atlanta. It manages $25 million of regulatory assets for 40 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdiction of Georgia.




Tru/ALPha Capital Advisors provides portfolio management for individuals and small businesses and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Tru/ALPha Capital Advisors: assets under management

The assets under management (AUM) of Tru/ALPha Capital Advisors LLC is $25 million. The firm's AUM has gone down by -4% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $15 million in discretionary accounts and $10 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $600 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $666.67 thousand.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Tru/ALPha Capital Advisors LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Based in Atlanta

The principal office where Tru/ALPha Capital Advisors LLC performs its advisory services is located at 200 Peachtree Circle Ne, Atlanta, GA 30309, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-243-5166 or by fax 404-243-5167. The normal business hours are 9:00am - 5:00pm on Monday - Friday.


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