Newsquare Capital, LLC (Newtown Square)

Name: Newsquare Capital, LLC
Address: 16 Campus Boulevard, Newtown Square, PA, 19073 3229
Telephone: 610-325-6117

Newsquare Capital, LLC is a large advisory firm based in Newtown Square. It manages $601.77 million of regulatory assets for 2,102 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of California, Delaware, Florida, and 10 other states.

Newsquare Capital provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Newsquare Capital: assets under management

The assets under management (AUM) of Newsquare Capital, LLC is $601.77 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 58% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $601.77 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $286.28 thousand each.

Newsquare Capital has custody of $114.25 million in cash and securities for 271 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 77% of the total AUM. The second-largest asset type is state and local bonds, which make up 11% of the firm’s portfolio. Investments in investment grade corporate bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Newsquare Capital, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Joseph Samuel Rizzello serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Joseph Samuel Rizzello is high net worth individuals with 137 clients and $299.87 million of assets under management. Among the 10 most similar advisory firms, Newsquare Capital has the 5th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $601.77 million for 1,366 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Newsquare Capital doesn't advise any private funds.

Careers at Newsquare Capital, LLC

The company employs 14 people that are either part- or full-time employees. 29 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There are 7 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Joseph Samuel Rizzello has been acting as President since 1 Apr 2017. Christy Lynn Hart joined the executive team most recently as the Director Of Operations.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Harold Unger	President	1 Oct 2009	Other	1989966
Robert Joseph Hagenberg	Chief operating officer	1 Oct 2009	Other	2942205
Llc Cfg Advisors	Member	1 Oct 2009	75% - 100%	27-1207307
William Richard Meck	Chief compliance officer	1 Oct 2009	Other	5739708
Joseph Vincent Naselli	Member	1 Jan 2016	50% - 75%	344988
The Eleanor Mae Daniels Trust	Member	1 Jan 2016	50% - 75%	20-6810225
Matthew Garry Wilson	Chief compliance officer	1 Apr 2016	Other	4244570
Christy Lynn Hart	Director of operations	1 Apr 2017	Other	5252130
Joseph Samuel Rizzello	Chairman	1 Apr 2017	Other	836780
Ryan L Kirk	Senior portfolio manager	1 Apr 2017	Other	5687229

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Joseph Vincent Naselli	Member	1 Jun 2007	25% - 50%	344988
Gary Earl Daniels	Member	1 Jun 2007	25% - 50%	825427
Jesse Hart Daniels	Trustee	1 Nov 2015	25% - 50%	2950332
Gary Earl Daniels	Trustee	1 Nov 2015	25% - 50%	825427
Claire Daniels	Trustee	1 Dec 2016	25% - 50%	6932343

Based in Newtown Square

The principal office where Newsquare Capital, LLC performs its advisory services is located at 16 Campus Boulevard, Newtown Square, PA 19073 3229, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 610-325-6117 or by fax 610-325-6292. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at newsquarecapital.com and its LinkedIn profile.