Prudential Asset Management (Singapore) Limited (Singapore)


Prudential Asset Management (Singapore) Limited is a large advisory firm based in Singapore. It manages $41.03 billion of regulatory assets for 232 client accounts. It has been registered with the SEC as an adviser since 2007.

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Prudential Asset Management (Singapore) Limited provides portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and publication of newsletters. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Prudential Asset Management (Singapore) Limited: assets under management

The assets under management (AUM) of Prudential Asset Management (Singapore) Limited is $41.03 billion. The firm's AUM has grown by 111% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $39.36 billion in discretionary accounts and $1.67 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $183.06 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $98.29 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prudential Asset Management (Singapore) Limited for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Prudential Asset Management (Singapore) Limited

Julian Christopher Vivian Pull has been acting as President since 1 May 2006. Lakshman Kumar Mylavarapu joined the executive team most recently as the Director.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Soh Ping Lim Chief financial officer 1 Jun 2000 Other 5757767
Julian Christopher Vivian Pull Director 1 May 2006 Other 5396361
Peng Wah Choy Director 1 May 2006 Other 5396363
Prudential Singapore Holdings Pte Ltd Sole shareholder 1 Jun 2006 75% - 100% foreign entity
Swaminathan Balasubramanian Chief operations officer 1 Jul 2006 Other 5757766
Suraj Mishra Ceo, director 1 Aug 2006 Other 5396357
Cheng Chua Philip Seah Director 1 Aug 2006 Other 5396364
Yik Cheong Man Director of finance and operations 1 Nov 2006 Other 5396365
Tiong Beng Yeo Chief compliance officer 1 Jan 2007 Other 5396366
Hiten Narottam Asher Director of finance 1 Jan 2008 Other 5511752
Guy Robert Strapp Director 1 Aug 2008 Other 5591861
Julian Christopher Vivian Pull Ceo 1 Oct 2008 Other 5396361
Bee Bee Tay Chief compliance officer 1 Feb 2009 Other 5632153
Nils Arne Lindman Director 1 Apr 2009 Other 5659085
Graham David Mason Director 1 May 2010 Other 5788314
Lakshman Kumar Mylavarapu Director 1 Mar 2011 Other 5905718

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Prudential Holdings Limited Sole shareholder 1 Aug 2004 75% - 100% foreign entity
Prudential Plc Sole shareholder 1 Aug 2004 75% - 100% foreign entity
Prudential Corporation Holdings Limited Sole shareholder 1 May 2005 75% - 100% foreign entity

Based in Singapore

The principal office where Prudential Asset Management (Singapore) Limited performs its advisory services is located at 10 Marina Boulevard, Singapore, 018983, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number (65) 63499100 or by fax (65) 65095813. The normal business hours are 9am to 6pm on Monday - Friday. You can find more information about the New York firm at www.prudential.com.sg.