Vishria Bird Financial Group, LLC (Memphis)

Name: Vishria Bird Financial Group, LLC
Address: 1053 W Rex Road, Memphis, TN, 38119
Telephone: 901-216-1600

Vishria Bird Financial Group, LLC is a large advisory firm based in Memphis. It manages $233.02 million of regulatory assets for 829 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, Florida, Illinois, and 5 other states.

Vishria Bird Financial Group provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Vishria Bird Financial Group: assets under management

The assets under management (AUM) of Vishria Bird Financial Group, LLC is $233.02 million. The firm's AUM has gone down by -3% since the beginning of its operation, and $108.48 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $221.88 million in discretionary accounts and $11.14 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $279.09 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $327.62 thousand.

Vishria Bird Financial Group has custody of $13.36 million in cash and securities for 28 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 60% of the total AUM. The second-largest asset type is exchange traded securities, which make up 28% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Vishria Bird Financial Group, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Vishria Bird Financial Group serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Vishria Bird Financial Group is high net worth individuals with 65 clients and $183.18 million of assets under management. Among the 8 most similar advisory firms, Vishria Bird Financial Group has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $231.91 million for 252 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Vishria Bird Financial Group doesn't advise any private funds.

Careers at Vishria Bird Financial Group, LLC

The company employs 7 people that are either part- or full-time employees. 71 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Harish Vasanji Vishria	Manager	1 Jan 2018	Other	1844588
Urmila Vishria	Member	1 Jan 2018	Other	1508034
Khakal Trust Ii	Member	1 Jan 2018	25% - 50%	82-6853824
Khakuji Trust	Member	1 Jan 2018	25% - 50%	46-6347572
Susan Fisher Todd	Chief compliance officer	1 Jan 2018	Other	6266920

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Aaron Vishria	Trustee	1 Oct 2012	Other	6905465
Aaron Vishria	Trustee	1 Jan 2018	Other	6905465

Based in Memphis

The principal office where Vishria Bird Financial Group, LLC performs its advisory services is located at 1053 W Rex Road, Memphis, TN 38119, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 901-216-1600 or by fax 901-683-5838. The normal business hours are 8:30am to 5:00pm on Monday - Friday. You can find more information about the New York firm at vbfinancialgroup.com.