1-800 Flowers.com ROCE

What is the ROCE of 1-800 Flowers.com?

The ROCE of 1-800 Flowers.com Inc. is 0.59%

What is the definition of ROCE?



Return on capital employed (ROCE) is a financial ratio that measures a company’s profitability and the efficiency with which its capital is used.

= EBIT / (assets - current liabilities)

Return on capital employed (ROCE) is the total amount of capital that a company has utilized in order to generate profits. It is the sum of shareholders' equity and debt liabilities. It can be simplified as total assets minus current liabilities.

ROCE is especially useful when comparing the performance of companies in capital-intensive sectors. ROCE considers debt and other liabilities as well compared to other fundamentals which only analyze profitability related to a company’s common equity. This provides a better indication of financial performance for companies with significant debt. For a company, the ROCE trend over the years is also an important indicator of performance. In general, investors tend to favor companies with stable and rising ROCE numbers over companies where ROCE is volatile and bounces around from one year to the next.

Instead of using capital employed at an arbitrary point in time, analysts and investors often calculate ROCE based on the average capital employed (ROACE), which takes the average of opening and closing capital employed for the time period.

ROCE of companies in the Consumer Discretionary sector on NASDAQ compared to 1-800 Flowers.com

What does 1-800 Flowers.com do?

1-800-flowers.com, inc. is the world’s leading florist and gift shop. for more than 38 years, 1-800-flowers® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. as always, our 100% smile guarantee® backs every gift. 1-800-flowers.com was named a winner of the 2015 “best companies to work for in new york state” award by the new york society for human resource management (nys-shrm). the company’s bloomnet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. the 1-800-flowers.com “gift shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from harry & david® (1-877-322-1200 or www.harryanddavid.

Companies with roce similar to 1-800 Flowers.com