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Rakuten Enterprise value

What is the Enterprise value of Rakuten?

The Enterprise value of Rakuten, Inc. is $10.11B

What is the definition of Enterprise value?



Enterprise value is a measure of a company’s total market value. It is calculated as market capitalization with debt, minority interest, and preferred shares minus total cash and cash equivalents.

ttm (trailing twelve months)

It is a sum of claims by all claimants including creditors (secured and unsecured) and shareholders (preferred and common). Enterprise value is one of the fundamental metrics used in business valuation, financial modeling, accounting, portfolio analysis, and risk analysis. Enterprise value is more comprehensive than market capitalization, which only reflects common equity and is considered more representative of a company’s value. Enterprise value reflects the opportunistic nature of business and may change substantially over time because of both external and internal conditions.

Enterprise value can be negative if the company holds abnormally high amounts of cash that is not reflected in the market value of the stock and total capitalization. Cash is subtracted in the calculation because it reduces the net cost to a potential purchaser. The effect applies whether the cash is used to issue dividends or to pay down debt. Value of minority interest is added because it reflects the claim on assets consolidated into the firm in question. Value of associate companies is subtracted because it reflects the claim on assets consolidated into other firms. EV should also include such special components as unfunded pension liabilities, employee stock options, environmental provisions, abandonment provisions, and so on, since they also reflect claims on the company.

Enterprise value of companies in the Consumer Discretionary sector on OTC compared to Rakuten

What does Rakuten do?

Rakuten Group, Inc. offers internet services in Japan and internationally. It operates through three segments: Internet Services, FinTech, and Mobile segments. The Internet Services segment operates Rakuten Ichiba, an internet shopping mall; Rakuten Travel, online travel and reservation website; Rakuten Rewards, a membership-based online cashback site; Rakuten Fashion, a fashion mail order site; Rakuten Books, an online book, CD, and DVD stores; Rakuten 24 daily necessities sales service; Rakuten Seiyu Netsuper, an online grocery delivery service; Rakuten Bic, an electronics e-commerce site; Rakuten Rebates, a point-back service; Rakuma, a consumer-to-consumer mobile e-commerce app; Rakuten Super Logistics, a distribution and fulfillment services; Rakuten Drone, Drone/UGV delivery service; Rakuten Gora, an online golf course reservations; and Rakuten Marketing that provides performance marketing services. This segment also offers Rakuten Capital, an investment company; Rakuten Farm, an agricultural service; Rakuten Super English, an English language learning service; and Rakuten AirMap, which provides airspace management services for drones. The FinTech segment provides Rakuten Card services; payment services, including Rakuten Pay; and internet banking financial services, such as Rakuten Bank; Rakuten Securities, an online brokerage services; and Rakuten Life and General Insurance products. The Mobile segment provides Rakuten Mobile, a mobile communications service; Rakuten Communications, a telecommunication service provider; Rakuten Energy that offer electricity and energy-related services and solutions; Rakuten TV, a video distribution service; Rakuten Music, an online music streaming service; Rakuten Ticket, an online ticket store; NBA Rakuten; and Rakuten DX. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Tokyo, Japan.

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